TOKYO (July 15, 2011)—Bridgestone Corp. is to be the title sponsor of the Russian Cup, held by Russian Football Union, for the 2011-2012 Season.
The tournament will take the title “Bridgestone-Russian Cup.”
The Russian Cup is a nationwide football event in Russia, and, according to Bridgestone, it commands significant public interest from football clubs all over the country, including Premier League, First Division, Second Division and amateur clubs.
This is the first time for Bridgestone to sponsor a nationwide football event in Russia. The sponsorship will provide Bridgestone with an effective platform to showcase its high performance tire products while enhancing the company's profile in Russia.