LAS VEGAS (July 8, 2011)—The Tire Industry Association has announced five educational session tracks for its 2011 Global Tire Expo—Powered by TIA, which will be Nov. 1-4 in Las Vegas as part of the 2011 SEMA Show.
TIA is introducing a new program, “[email protected],” in addition to the four educational sessions it first introduced last year at the inaugural Global Tire Expo. The returning programs are “TPMS at 10,” “Truck Tires at 10.” “Tires at 2,” and “Management at 4.”
The “[email protected]” session will cover sustainability and environmental best practices. “Tire Manufacturers Going Green,” and “What Are Dealers Doing to 'Green' Their Tire Business?” sessions will also take place.
“TPMS at 10” will cover “The World of Programmable and Multi-Format TPMS Replacement Sensors,” “TPMS Tools of the Trade” and “TPMS Diagnostics.”
“Truck Tires at 10” will cover “CSA and Truck Tire Service” and “The Future of Emergency Road Service.” “Tires at 2” will cover “Successful Tire Dealers Share Their Secrets,” “Managing the Excellence in Your Sales Force” and “Repair the Tire, or Fix the Flat?”
“Management at 4” will cover “Understanding Health Care Reform,” “What Women Want” and “When Will You Be 'Finished?'”
For more information about the Global Tire Expo and its educational programs, visit www.tireindustry.org.