ATLANTA (June 21, 2011)—Lehigh Technologies Inc.'s micronized rubber powders now have been used in 100 million tires, and the company is out to hit 1 billion tires on the road produced with its recycled products.
The company said its Road to One Billion campaign is an effort to encourage the industry to increase its environmental contributions by using innovative sustainable materials. The campaign also fits with the goals of reducing oil consumption in the production of new tires, Lehigh said.
Lehigh's PolyDyne micronized rubber powder is used in tire and rubber product manufacturing.
Lehigh CEO Alan Barton noted the tire industry has made great strides in reducing rolling resistance and improved fuel efficiency, and has reduced landfilling of tires by developing uses for scrap tires.
“Lehigh wants to build on this progress by increasing the potential for use of sustainable, micronized rubber powder in tires to replace high cost, non-renewable virgin materials,” he said.
Barton said his will promote its Road to One Billion campaign with marketing efforts to tire makers, dealers, industry experts and consumers.