NASHVILLE, Tenn. (June 8, 2011)—Alliance Tire Americas Inc. has chosen Nashville-based JTMarCom as its digital marketing agency of record.
Alliance Tire Americas President Manny Cicero said JTMarCom is helping the Brentwood, Tenn.-based tire maker “utilize online tools to build awareness and make connections with farmers and ranchers—the end users of Alliance ag tires. People outside the ag industry might be amazed at how technologically savvy farmers and ranchers are in using the Internet and how active they are in social media.”
Alliance Tire Americas, the North American subsidiary of Alliance Tire Group, develops, manufactures and sells agricultural, forestry, construction and earthmover tires worldwide. Its brands include Alliance, Galaxy and Primex off-highway tires.