AKRON (April 21, 2011)—Forbes magazine has named Goodyear as one of America's most reputable companies, according to the tire maker.
Goodyear said it ranked 38th on the magazine's sixth annual ranking of corporate reputation in the U.S., released on www.forbes.com. Goodyear is the only tire maker on the list and the highest-ranked company in the automotive industry
The list is based on the results of the Reputation Institute's U.S. Reputation Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward 150 of the country's largest companies.