FULLERTON, Calif. (Feb. 11, 2011)—Yokohama Tire Corp. will increase prices by up to 8 percent on all consumer tires in North America, effective March 1.
In addition to the price increase, there will be in-line adjustments which the Fullerton-based tire maker said it will announce at a later date.
The company said the price increase is in response to the continued escalation of raw materials, as well as other costs associated with the manufacturing and transportation of consumer tires.
“We will continue to concentrate on utilizing the latest technologies and operational procedures to produce the best products at competitive prices,” said Shawn Denlein, Yokohama director of sales, consumer products.