SEBRING, Fla. (Feb. 3, 2011) — Sebring International Raceway has named Michelin its official tire, providing Michelin North America Inc. the opportunity to promote its newest ultra-high-performance line, the Pilot Super Sport, at the upcoming 12 hours of Sebring endurance race March 19.
Michelin will place signage around the 3.7-mile Sebring circuit, hoping to take advantage of the expected crowd of 175,000 and an international television audience for the event, the first race in the 2011 American Le Mans Series championship.
Financial terms of the deal were not disclosed. The partners did not quantify the duration of the official tire designation.
Michelin plans to roll out the Pilot Super Sport line—which the Greenville, S.C.-based tire maker said was designed using technology from its endurance racing tires—in the U.S. in April.
Among the race-derived technologies used in the Super Sport line are a bi-compound tread for grip and endurance and Twaron, a high-density aramid fiber for high-speed stability.
“It is very fitting that we begin the North American launch of our outstanding new Michelin Pilot Super Sport tire here at Sebring, the home of America's premier sports car endurance event, the 12 Hours of Sebring,” said Don Byrd, vice-president, marketing, Michelin Americas Small Tires (MAST).
Michelin-shod race teams have won the Sebring 12-hour enduro the past 12 years.