FORT MILL, S.C. (Dec. 27, 2010)—Continental Tire the Americas' General Tire brand will sponsor Team U.S.A.'s Darren Skilton, Sue Mead and Tom Collins at the 2011 Dakar Rally.
The Dakar Rally, which stretches across more than 5,500 miles from Argentina to Chile, will take place Jan. 1-16 and host more than 350 teams from around the globe.
Skilton and Collins, along with Mead will be representing the U.S. in a Ford F-150 Raptor fitted with General Grabber competition tires.
“This is an exciting sponsorship for General Tire,” said Travis Roffler, Conti's director of marketing. “We've made a major comeback in motorsports in the past few years, and sponsoring Team U.S.A. at the Dakar Rally is just another step in the plan. With the reported 4.1 million spectators and 2.2 billion television viewers the event had last year, this is the ultimate off-road sponsorship opportunity for us.”