AKRON (Dec. 21, 2010)—Goodyear's Assurance Fuel Max tire has earned the Good Housekeeping Seal after a Good Housekeeping Research Institute evaluation.
The seal represents Good Housekeeping's consumer policy, which offers a two-year, money-back limited warranty within two years of purchase. The tire line will feature the Good Housekeeping Seal on product packaging, in brochures and advertisements, and on various displays.
“The Good Housekeeping Seal offers high recognition and influence for products that have earned it,” said Gary Medalis, Goodyear brand general manager. “Research shows consumers feel more comfortable purchasing a product with the Good Housekeeping Seal.”
The Assurance Fuel Max features a proprietary fuel-saving tread compound that provides 4-percent improvement in highway fuel economy, according to the Akron-based tire maker.