RANCHO CUCAMONGA, Calif. (Nov. 9, 2010)—Kumho Tire USA has signed sponsorship deals with the Los Angeles Lakers and the Miami Heat National basketball Association teams.
The tire maker's sponsorship deal with the Lakers, the defending 2010 NBA championship team, will include signage at the scorer's table, on the team's scoreboard, and ad in the official game program, Kumho said. The company also will have video spots on the scoreboard and radio ads.
The deal with the Miami Heat is similar to the Laker's sponsorship, Kumho said.