LAS VEGAS (Nov. 8, 2010)—Cooper Tire & Rubber Co. snared a Global Media Award at the 2010 Specialty Equipment Market Association Show in Las Vegas for its introduction of the Discoverer S/TMAXX off-road light truck tire.
More than 2,000 new products were registered at the annual trade show, which concludes this afternoon. Judging for the media awards was done by a panel of 26 journalists from 16 countries who chose products “based on their potential impact and commercial success.” Findlay, Ohio-based Cooper said its Discoverer S/TMAXX, which will be available in February 2011, was selected because of its all terrain performance capabilities.
“We're very proud to be recognized for our innovation on a global scale,” said Steve Sawyer, Cooper Tire's director of brand and product management. “We strive to meet the demands and needs of our customers worldwide, not just in the U.S., so we're incredibly thrilled with the reception we've received for the new Discoverer S/TMAXX.”
The Discoverer S/TMAXX replaces Cooper's Discoverer S/T-C and selected sizes of the Discoverer S/T. The S/TMAXX features the tire maker's three-ply “Armor-Tek3” carcass construction, a new proprietary cut and chip resistant tread compound and a progressive tread design. It will be available in eight sizes ranging from 16- to 18-inch rim diameters, according to Cooper.