ROME, Ga. (Sept. 30, 2010)—Pirelli Tire North America is raising prices by up to 7 percent for all passenger and light truck tires in the U.S., effective Dec. 1, due to rising raw material costs.
This is the third round of price hikes for the year—Pirelli imposed a 4-percent price increase in July and a 4.5-percent hike in January.