Discussion Points in this paper: •4 Different Types of Customers and Their Buying Hot Buttons •Why Your Business Needs a Managed/Balanced Mix of Each Type of Tire Customer •How Selling Good/Better/Best Impacts Your Profitability •How You Gain More Customers From Satisfied Customers •The Cost of Churning and Continuously Prospecting For New Customers •The Idea of “Customers for Life” •Tools You Need to Sell Up Successfully •Compensation That Rewards Step Up Selling