FORT MILL, S.C. (Aug. 17, 2010)—Continental Tire the Americas L.L.C. is renaming all its General-brand truck tires to simplify product choices and reflect their intended wheel positions and applications.
The Fort Mill-based tire maker also is rebranding its off-road truck tires under the General Grabber name and will add 30 truck tire sizes over the next year throughout the Americas.
The name changes will be phased in during the next few years, a company spokeswoman said.
Conti said it hopes this new focus and identity will resonate with commercial truck drivers across the Americas.
General highway and regional truck tires will be given either the General H (for highway) or General R (for regional) nomenclature, while the off-road tire portfolio will be rebadged under the Grabber name.
In accordance with this change, Conti launched the Grabber OA (off-road, all-position) July 1 in sizes 11R22.5 and 11R24.5. The tire is the same product as the General MS520 steer- and all-position truck tire for construction and other off-road applications.
In addition, the company will phase in additional off-road lines including the General Grabber OD (drive tire) possibly next spring, and the General Grabber OT (trailer tire) some time after that, the spokeswoman said.