FULLERTON, Calif. (July 30, 2010) — Yokohama Tire Corp. is partnering with the Dallas Cowboys on a one-year sponsorship agreement.
The deal includes signage at the 3-million-sq.-ft. Cowboys Stadium, which opened last year; pre-game, post-game and in-game spots on the team's flagship radio station; in-stadium displays and in-game announcements on the public address system and on LED boards; and hospitality opportunities at select games.
The Fullerton-based tire maker did not release the value of the sponsorship pact.
Yokohama also will partner with the team on its traveling Dallas Cowboy Museum Tour truck, which goes to more than 100 events per year.
“We've had great success the last few seasons with our sports marketing program, but we've really raised the bar by partnering with the highly visible Dallas Cowboys,” said Dan King, Yokohama vice president, sales and marketing. “They have a huge, passionate fan base in Texas and across the U.S. They truly are America's Team.
With the agreement, Yokohama has now secured 2010 sponsorship deals with the NFL, Major League Baseball (Los Angeles Angels) and National Basketball Association (Boston Celtics and San Antonio Spurs).
King said the firm expects to announce partnership deals with other NFL teams in the near future.