LAS VEGAS (June 29, 2010)—The Specialty Equipment Market Association is adding two new categories—Best New Tire and Best New Wheel—to the New Products Showcase at the annual SEMA Show in Las Vegas Nov. 2-5.
The New Product Showcase is designed to help buyers find the products most relevant to their businesses, SEMA said. A panel of judges selects the best new products within each category, and winners are announced at the annual New Products Breakfast before the opening of the show.
This is the latest addition to the SEMA Show to enhance its appeal to the tire and wheel industry, the association said. The 2010 show also will have a dedicated Wheels & Accessories section, featuring more than 100 companies, SEMA said.