Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Rubber Division IEC
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • War in Ukraine
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • 2022 Hose & Belt Manufacturers Conference
    • 2022 International Silicone Conference
    • 2022 International Tire Exhibition & Conference (ITEC)
    • 2022 Women Breaking the Mold
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
June 01, 2010 02:00 AM

Apollo Tyres to launch brand in Europe

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    ESSEN, Germany (June 1, 2010)—Following the acquisition of Dutch tire maker Vredestein Banden in May 2009, India's Apollo tires is launching its brand into the European car tire business June 1.

    Initially the company's efforts will be focused on replacement sales in Germany, the Netherlands, Italy and United Kingdom.

    Then from 2011, sales will go European-wide. The company said Europe offers the highest margins of any market in the world. The next step, it said, will be further expansions in Asia, notably in Eastern Asia, though the company is still working on how to address the China market with its different brands.

    However, in parallel with the replacement sales, the company said it aims to develop Apollo as a global original equipment brand. The firm's Vredestein brand will remain a premium product aimed at specialist replacement markets, such as tuners and winter tires in Europe, India and elsewhere.

    In the OE segment, Neeraj Kanwar, managing director, said that the company is currently supplying BMW with Apollo-brand tires in India and is in talks to supply the company with Apollo-branded tires in Europe. The company is also recognized as a global brand by Volkswagen and is likely to win a European VW fitment in the near future, said Chief Financial Officer Sunam Sarkar.

    Apollo reported sales of $1.7 billion in the 12 months to March 2010, up by 63 percent from a year ago. The company said it aims to reach sales of $2 billion by March of 2011 and to be in the top 10 global tire makers, with sales of about $5 billion by 2015.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Continental to build $40 million hose plant in Mexico
    2
    Economists warn of extended inflation, incoming recession
    3
    Curtis Brison leaving Hankook, interim president named
    4
    Michelin to end tire production in Russia, transfer operations
    5
    Michelin growth strategy looks at tires and beyond
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Rubber Division IEC
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • War in Ukraine
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • 2022 Hose & Belt Manufacturers Conference
        • 2022 International Silicone Conference
        • 2022 International Tire Exhibition & Conference (ITEC)
        • 2022 Women Breaking the Mold
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
    • Advertise
    • DIGITAL EDITION