FORT MILL, S.C. (May 19, 2010)—Continental Tire the Americas L.L.C. is holding a “How Eco Are You?” contest to support the launch of its low-rolling-resistance ProContact with EcoPlus Technology line.
First prize is an eco-centered trip to Rio de Janeiro, Brazil.
Conti's contest asks consumers to submit their “most creative and original ecologically impactful photos,” which will be judged on four criteria: overall impact on the environment; relevance to theme; creativity, originality and technical quality; and public rating.
Conti has set up a website, http://eco.contisweeps.com, where consumers can submit their photos and judge others' photos.