NASHVILLE, Tenn. (April 22, 2010)—Bridgestone Americas will raise prices on its Bridgestone-, Firestone- and associate-brand replacement and original equipment consumer tires by up to 6 percent, effective June 1 in the U.S.
The increase is the second this year for Bridgestone, which raised prices on the same tire types Jan. 1 by up to 5 percent.
Eduardo Minardi, Chairman, CEO and president, Bridgestone Americas Tire Operations, cited the steady increase in raw materials and energy costs as the cause of the increase. He said these increases have surpassed costs the company has cut through efficiencies and increasing productivity.
Bridgestone also recently raised prices on farm tires about 5 percent in the U.S. and Canada and on OTR tires by up to 4 percent.