BARBERTON, Ohio (April 20, 2010)—Preferred Rubber Compounding Corp. is capping off four years of improvements by changing its name and branding and adding a new logo and tagline. The company announced April 19 it now is known as Preferred Compounding. The name change is not related to a de-emphasis on rubber in the business, but is shorter and easier to use, the firm said.
Preferred changes name, branding, logo
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