BRENTWOOD, Tenn. (April 15, 2010)–Alliance Tire USA has named tire industry veteran Dick Demarse vice president of original equipment sales.
Demarse previously handled OE sales for GPX International Inc. Alliance acquired international rights to the GPX and Primex brands last December after GPX filed for bankruptcy.
Before joining GPX in 2007, Demarse worked for Michelin North America Inc. in the U.S. and Europe, ultimately heading up OE sales for the company's OTR division.