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April 15, 2010 02:00 AM

Alliance Tire names Demarse VP of OE sales

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    BRENTWOOD, Tenn. (April 15, 2010)—Alliance Tire USA has named tire industry veteran Dick Demarse vice president of original equipment sales.

    Demarse previously handled OE sales for GPX International Inc. Alliance acquired international rights to the GPX and Primex brands last December after GPX filed for bankruptcy.

    “Dick is an experienced professional who is well respected by his colleagues and his customers,” said Alliance President Manny Cicero. “He brings a world of experience to the role, and he's done an outstanding job managing GPX's relationships with Caterpillar and John Deere.”

    Prior to joining GPX in 2007, Demarse worked for Michelin North America Inc. in the U.S. and Europe, ultimately heading up OE sales for the company's off-the-road division. Drawing on more than three decades of experience in the tire industry, he will work with manufacturers of a wide range of machinery, including agriculture, earthmoving, construction, mining, container handling, forestry and other off-highway uses, according to Alliance.

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