FULLERTON, Calif. (April 2, 2010)—Yokohama Tire Corp. is adding the Los Angeles Angels to its lineup of professional and college sports team promotions, with an agreement that includes the tire maker's signage on display in the team's ballpark.
The agreement, announced today by Fullerton-based Yokohama, includes a combination of signage behind home plate and in the “Angel Stadium of Anaheim” outfield; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard; as well as hospitality opportunities at select games.
Yokohama said that with the Angels' signing of free-agent Hideki Matsui—a Japanese ball player affectionately known as “Godzilla”—the sponsorship deal with the Angels is a good fit.