BOWIE, Md. (March 31, 2010)—The Tire Industry Association has apologized to the tire industry for “complacency” in an annual trade show, and vowed to give tires their proper emphasis again.
Roy Littlefield, TIA executive vice president, said in an open letter to the tire industry that the tire retail-oriented group's involvement in the Specialty Equipment Market Association will change this year.
“If you felt as though your voice was not heard by show officials in the past, you can now rest assured that it will be heard from here on out,” wrote Roy Littlefield, TIA executive vice president, in the March 30 letter. The group has renamed its Tire, Wheels & Equipment Section of the SEMA show “Global Tire Expo—Powered by TIA.”
In the past, the Tire, Wheels & Equipment Section of the SEMA show has been the place to meet customers, catch up with old friends and learn important new developments in the tire industry, Littlefield wrote.
“Unfortunately, between the drastic downturn in the global economy and some complacency on the part of TIA and SEMA, some of you may feel that the show might have lost its way,” he said. “For that, on behalf of TIA, I want to personally apologize.”
The new tire expo will be entirely tire-industry focused, and only those in the tire industry will be permitted to exhibit, Littlefield said.