AKRON (March 1, 2010)—Goodyear will use its blimps to help the U.S. Census Bureau promote the 2010 census by flying a special message over sports and entertainment events and public appearances.
The message will run on the three Akron-based Goodyear blimps operating in the U.S.: the Spirit of Goodyear, based in Suffield, Ohio; the Spirit of America in Carson, Calif; and the Spirit of Innovation in Pompano Beach, Fla.
The blimp message will help the Census Bureau raise the profile of the census, said Dwight Dean, U.S. Census Bureau regional director for Detroit.