NASHVILLE (Dec. 18, 2009)—The Firestone brand will become the official tire of Major League Baseball and a sponsor of the sport's all-star game balloting for the next few years, linking two brands with 100-plus year histories.
Neither Bridgestone Americas nor Major League Baseball Properties Inc. disclosed the value or the duration of the deal, which Bridgestone calls the largest sports sponsorship outside of motorsports in the Firestone brand's history.
An MLBP spokesperson did not dispute a published report that the deal is for five years and worth “multi millions” of dollars.
The deal is in addition to sponsorship partnerships the company has for the Bridgestone brand with the National Football League, National Hockey League, Professional Golfers Association and for the Firestone brand in IndyCar racing.
The agreement calls for Firestone to become the exclusive sponsor of in-stadium all-star game balloting, which takes place during the first couple of months of the season at all 30 MLB ball parks and at 100 minor league parks. MLB distributes more than 20 million ballots for the voting, Bridgestone said.
The agreement also includes unspecified trademark rights and broadcast media elements.