LOS ANGELES (Dec. 15, 2009)—Yokohama Tire Corp. is launching an all-season, low rolling-resistance performance tire line it's pitching as a “grand performance” product category.
The new line, the AVID ENVigor, will replace the AVID H4s/V4s and W4 tires as it is rolled out starting March 2010, Yokohama said.
The Fullerton, Calif.-based company will launch the aftermarket tire line in 69 sizes, ranging from 175/65R15 84H to 265/50R20 107V, making it one of the most ambitious launches in the company's history. It's designed for a broad range of vehicles, from entry-level and luxury coupes to sedans and sport-utility vehicles.
The ENVigor's combination of performance and environmental attributes—“excellent” traction and handling, enhanced comfort and treadlife and improved gas mileage—make it “possibly the most complete tire ever created,” said Dan King, vice president, sales and marketing.
The ENVigor features Yokohama's proprietary Adaptive 3D sipes that help maintain water and winter traction; angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and a silica compound for fuel efficiency.
The AVID ENVigor will be priced “very competitively” with the AVID H4s/V4s and W4 models that it will be replacing, YTC said.
The line will be made both at Yokohama's plant in Salem, Va., and at Yokohama Rubber Co. Ltd. plants in Japan, the firm said.