GURGAON, India (Dec. 9, 2009)—Apollo Tyres Ltd is setting up a global marketing structure under the leadership of Marc Luyten, previously director of marketing and sales at Apollo Vredestein B.V., Apollo's Netherlands-based subsidiary.
Luyten will become chief marketing officer on Jan. 1 and will operate from offices in Brussels, Apollo said.
The global marketing structure reflects the integration of Apollo Tyres India and its two major purchases—Dunlop Tyres in South Africa in 2006, and Vredestein Banden in May 2009.
Both companies have since undergone a name change and have been registered as Apollo Tyres South Africa Pty. Ltd. and Apollo Vredestein B.V., respectively.
The acquisitions resulted in a range of product brands in the Apollo stable, each of which has different brand strengths in different regions. The team under Luyten will focus on enhancing each product brand's position across the globe, both with automobile manufacturers and in the replacement market, Apollo said.
“Moving into a true global company now brings all of us around the world phenomenal opportunities,” Luyten said. “The market has been inspiring us for so many years and will continue to encourage us in our thinking and acting as a market and customer-driven company.”
Luyten will report to Apollo Managing Director Neeraj Kanwar.
Apollo said a separate team, under Kanwar's direction, will oversee corporate image and brand-building initiatives for Apollo Tyres Ltd, based at the headquarters in Gurgaon.