FULLERTON, Calif. (Dec. 1, 2009)—Yokohama Tire Corp. is marking its 40th anniversary tomorrow with a renewed vow to “make products of utmost advancements while protecting the environment.”
The North American manufacturing and marketing arm of Tokyo-based Yokohama Rubber Co. Ltd. opened its doors in Los Angeles on Nov. 24, 1969, and, according to YTC President and CEO Takao Oishi, “remains at the forefront of tire innovation.”
“Consistent with the Grand Design 100 plan by our parent company…our philosophy in the U.S. is to embrace corporate social responsibility with a focus on a triple bottom line,” Oishi said in a YTC statement. “This triple bottom line consists of the economy, society and environment. Specific to environmental stewardship, we are affecting positive changes in our manufacturing processes, materials and product performance. Our overall corporate goal is to deliver the best products at competitive prices and on time while minimizing impact to our planet.”
The Fullerton-based company cited its orange-oil-based dB Super E-spec passenger tire, which went on sale in the U.S. in July, as a prime example of Yokohama's successful blend of technology and environmentalism. YTC also noted that in 2009 it debuted the Advab ENV-R1 orange oil race tire and its Advan ENV-R1 will return in 2010 as the official spec tire of the Patron GT3 Challenge by Yokohama race series.