AKRON (Dec. 1, 2009)—Goodyear's Assurance Fuel Max tire has been named to Popular Science magazine's list of the “100 Most Innovative Products of the Year” in the “Best of What's New” products in automotive technology category.
The tire is featured in a special section of the magazine's December issue along with special coverage on the magazine's Web site.
The Assurance Fuel Max tire features a proprietary fuel-saving tread compound that Goodyear claims delivers up to a 4-percent improvement in highway fuel economy by helping reduce energy loss as the tire rolls.