LAS VEGAS (Nov. 10, 2009)—Hankook Tire America Corp. will continue to focus its motorsports presence next year on drifting along with re-establishing contingency support of grass-roots racing, the firm disclosed at the recent Specialty Equipment Market Association Show.
Hankook said it would announce specifics of its contingency programs, for both the Sports Car Club of America and National Auto Sport Association, in January.
Hankook will increase its involvement in Formula Drift competition next year to three teams, adding Conrad Grunewald Racing and its 2010 Camaro SS with Conrad Grunewald at the wheel, to it existing partner teams, Team Papadakis and Dynamic Autosports.
Team Papadakis will campaign 2007 and 2008 season champion Tanner Foust in a Scion TC, while Dynamic Autosports will run a three-car team: 2009 Rookie of Year Eric O'Sullivan in a Subaru WRX Sti, Robbie Nishida in a Nissan 350Z and Ryuji Miki in a Mazda RX-7.
All three teams will compete on Hankook's Ventus R-S3 high-performance race tire, the Wayne, N.J.-based subsidiary of South Korea's Hankook Tire Co. Ltd. said.
Hankook also disclosed it will support three drivers in the Redline Time Attack series: Gary Sheehan from GST Motorsport, Jonathan Bomorito from Sierra Enterprise and World Racing's Chris Rado. Time Attack drivers will compete on Hankook's Ventus Z214 DOT R Compound tires.
“Each year drifting, time attack and grassroots motorsports—including club racing and autocross competitions—continue to grow and gain popularity in the U.S. and influence the marketplace,” said Bill Bainbridge, Hankook's director of brand communications.
Hankook did not disclose the value of its sponsorships.