LAS VEGAS (Nov. 5, 2009)—South Korean global trading company Daewoo International Corp. has developed a line of Chinese-made Daewoo-branded tires to sell internationally, including in North America, according to company officials.
The Daewoo brand encompasses passenger, light truck and medium truck radials and is made by China's Triangle Group Co. Ltd., company literature said. The brand was developed under the auspices of Daewoo's automotive components division, which is a parts supplier to General Motors Co. among others, according to J.J. Choi, account manager, tire & tube team, automotive & component division. He discussed the tire line while attending the Specialty Equipment Market Association Show in Las Vegas.
Initially Daewoo is seeking customers in North America who can order in container loads, Choi said. The company has not signed distributors yet and will evaluate the need for local warehousing based on response to the brand's offering.
Daewoo has a few offices in the U.S. to support the auto components business, he said, but these are not directly involved in the tire business.
Initially Daewoo is focusing on its medium truck and OTR tire lines, Choi said, in light of the heavy duties in place on Chinese-made passenger and light truck tires.