ROME, Ga. (Oct. 15, 2009)—Pirelli Tire North America Inc. is raising prices in the U.S. Nov. 1 by 10 percent on the P4 Four Seasons and Cinturato P5 passenger tire lines it sources from China.
Pirelli blamed the price increases on the recent tariff on Chinese consumer tire imports mandated by President Obama, as well as market pressures created by an increase in rubber and raw material costs.
PTNA sources these two tire lines from Pirelli Tyre Co. Ltd. (China) in Yanzhou, Shandong, China.
Pirelli last raised prices on tires in the U.S. last November.