FINDLAY, Ohio (Sept. 29, 2009)—Following a comprehensive national agency search and review, Cooper Tire & Rubber Co. has enlisted MARC USA and Zimmerman Agency to handle its North American advertising and public relations efforts, respectively.
Pittsburgh-based MARC USA, which represents companies such as True Value Co. and Rite Aid Corp., will provide strategic direction in the areas of advertising creative, media buying and planning and consumer and tire dealer campaigns and promotions.
Zimmerman Agency's public relations division, based in Tallahassee, Fla., will direct public relations and social media efforts for Cooper. The firm's experience includes work with brands such as Aflac, Dell and PGA Tour.
Findlay-based Cooper Tire said it expects both MARC USA and Zimmerman will complete their orientation to the tire maker during the fourth quarter.