FINDLAY, Ohio (Aug. 13, 2009)—Cooper Tire & Rubber Co. will expand its involvement in the Professional Bull Riders series by sponsoring a team of bull riders in the 2009 Built Ford Tough Series.
Team Cooper will include professional bull riders Wiley Petersen of Fort Hall, Idaho; Zack Brown of Santa Fe, Texas; and Skeeter Kingsolver of Mclouth, Kan. Cooper's logo will be displayed on the team's uniforms.
Cooper's involvement will allow it to extend its relationship with the series, and increase brand presence, said Chris Pantani, director of Cooper motorsports and event marketing. “This sponsorship also provides increased media exposure through some of today's top media sources, including VERSUS, NBC, FOX and a host of other programming.”
Cooper, the official tire of the PBR, will continue to be involved with series sponsorship through traditional and online marketing campaigns.
The 17-year-old series features more than 1,200 bull riders competing in 300-plus competitions in the U.S and internationally.