AKRON (Aug. 11, 2009)—Bridgestone Americas Inc. and the International Federation of PGA Tours have agreed in principle to extend Bridgestone's title sponsorship of the World Golf Championships-Bridgestone Invitational through 2014.
Details of the agreement are being finalized. The Bridgestone Invitational was played Aug. 4-9 at the Firestone Country Club's South Course in Akron. Bridgestone has sponsored the PGA event since 2006.
On the heels of that announcement, Bridgestone and the PGA Tour also have agreed to a five-year marketing partnership whereby the Bridgestone brand continues as the Official Tire of the PGA Tour and Champions Tour.
The Bridgestone brand will leverage the partnership via an integrated marketing campaign that includes advertising with PGA Tour telecasts, PGATour.com and other PGA Tour-licensed media.