WASHINGTON (May 22, 2009)—The Alliance to Save Energy is getting a little help from the Rubber Manufacturers Association and other companies and organizations for its Drive $marter Challenge.
The campaign is designed to save drivers hundreds of dollars on gasoline and reduce greenhouse gas emissions, the alliance said.
RMA's Be Tire Smart – Play Your Part tire care education program and the Alliance's Drive $marter Challenge both seek to educate consumers to take simple steps that can save money, protect the environment and promote safety.
“We share a common goal in seeking to educate motorists that proper maintenance can have significant personal and national benefits,” said Charles A. Cannon, RMA president and CEO.
RMA's eighth annual National Tire Safety Week on June 7-13 will involve more than 20,000 tire and auto service outlets that will offer Be Tire Smart information to consumers.
The initiative provides an opportunity to promote both environmental and safety benefits of tire care.
The Drive $marter Challenge Web site (www.drivesmarterchallenge.org) identifies events and gives additional tips to cut gas costs and improve the environment.