TOKYO (May 12, 2009)—Yokohama Rubber Co. Ltd., has established Yokohama Industrial Products Europe GmbH as a hose assembly plant and sales/marketing operation in DÃ¼sseldorf, Germany.
The subsidiary is expected to achieve sales of $10 million in three years. It will begin delivering high-pressure hoses to Japanese construction machinery makers in Europe this month.
Yokohama said its goal is to achieve just-in-time supply of high-pressure hoses and metal fittings by locally assembling them in cooperation with a European partner. Yokohama has already set up high-pressure hoses and metal fitting assembly plants in the U.S., Thailand and China,
Yokohama Industrial Products also will approach the replacement market with the Exceed-brand high-pressure hoses the Yokohama Rubber had newly developed for sale overseas.