GREENVILLE, S.C. (Jan. 28, 2009)—Michelin Aircraft Tire Co. has selected Jackson-Dawson Marketing Solutions in Greenville as its marketing communications representative.
Michelin North America Inc. uses Jackson-Dawson's marketing communications and public relations services for its truck tire and earthmover tire divisions. The tire maker also uses the firm's event planning and logistics services for its passenger car tire division.
Michelin said the new account “expands (Jackson-Dawson's) work in the aviation industry, which includes Stevens Aviation and Lockheed-Martin Aircraft and Logistics Center.”
“As the aviation industry continues to deal with its unique set of challenges, we are confident that Jackson-Dawson's industry perspective will help us position the Michelin aircraft business going forward,” said Dave Barraco, global marketing communications manager for MATC.