TORONTO (Jan. 26, 2009)—Continental Tire Canada Inc. doubled its sales last year based on increased business with independent dealers, mass retailers and car dealers, especially in Ontario.
Conti experienced growth both in the Continental and General brands, including “phenomenal” growth in winter tires, where Conti is claiming a 10-percent market share, according to Andreas Gerstenberger, executive vice president, sales and marketing for Continental Tire North America Inc.
He said the Canadian team used it strong OE heritage to increase aftermarket presence in Canada with successful partnerships and marketing incentives forged with leading European and Asian car manufacturers.
The executive also credited a number of marketing initiatives—including sponsorship of ice racing and drifting plus new advertising, Web site and brand awareness programs—for the company's success.
Conti hopes to build on its winter tire success this year with the launch of its ExtremeWinterContact line for the 2009-2010 season. To help launch this product, first unveiled at last year's Specialty Equipment Market Association trade show in Las Vegas, Conti has become a partner of and winter tire supplier to the Canadian Alpine Ski Team.