FULLERTON, Calif. (Dec. 29, 2008)—Yokohama Tire Corp. is sponsoring the NBA's Boston Celtics and San Antonio Spurs teams for the 2008-09 season.
The agreement, which is Yokohama's second in a row with the two teams, will allow the Fullerton-based tire maker to execute special promotions, such as providing authentic replica team jerseys to consumers who purchase four Yokohama tires.
Yokohama will have signage and special events at Boston's TD Banknorth Garden and San Antonio's AT&T Center, as well as a presence on the teams' radio networks and Web sites. The agreement also includes hospitality events for tire dealers.
In addition, Yokohama will benefit from radio and television advertising supporting the promotion beginning in March.