CHARLOTTE, N.C. (Dec. 11, 2008)-Continental Tire North America Inc. has launched its Continental Tire Responsibility program as part of its commitment to help protect the environment.
With the campaign, in 2009 Conti will launch its ExtremeContact tire line, which the company said will combine performance and low rolling resistance without compromising either tire characteristic.
"Continental Tire has been cognizant of the need to protect the environment for many years," said Andreas Gerstenberger, executive vice president of sales and marketing for Conti Tire North America.
The responsibility theme also will have an impact on the Charlotte-based tire maker's corporate practices. Conti said its goal by 2012 is to reduce energy consumption by 18 percent compared to its 2007 levels, water usage by 17 percent, waste by 16.3 percent and carbon dioxide emissions by 15.5 percent.
All of the company's manufacturing plants also are required to maintain ISO 14001 certification for environmental management systems to supply products to automotive manufacturers, Conti said.