LONDON (Nov. 24, 2008) — SSL International P.L.C. has agreed to acquire the Crest condom brand for $5.84 million in cash from privately owned Doetsch Grether A.G. of Basel, Switzerland.
The firm said it will purchase the Crest brand, which is the No. 2 condom brand in Switzerland with a market share of 32 percent, SSL said. The Swiss brand posted sales of $1.92 million in 1997.
The purchased assets include the Crest and Hot Rubber condom, lubricant and devices brands. SSL said the two companies have exchanged contracts on the deal, and the regulators have given their approval. Completion is set for Dec. 31.