HUDSON, Ohio (Nov. 14, 2008) — Green Rubber Inc. and Timberland Co. have signed an agreement for Timberland to use Green Rubber's proprietary devulcanized recycled rubber compound in selected footwear lines.
Starting in fall 2009, Timberland will make a shoe sole that is 50 percent Green Rubber recycled compound and 50 percent virgin material. Green Rubber will provide its compound to Timberland's contractor, which will make the blended shoe soles, according to Steve Nieto, Green Rubber senior vice president-Americas.
Green Rubber currently makes its devulcanized rubber at its headquarters plant in Kuala Lumpur, Malaysia. Within the next couple of months, however, it will select a site in the Greater Atlanta area for a U.S. production facility, Nieto said.