OSAKA, Japan (May 23, 2008) — Toyo Tire & Rubber Co. Ltd.'s new global brand slogan is “Driven to Perform,”
The firm also said it invented a new word – “Tecology” – to describe its efforts to harmonize techonology and environmental considerations.
Toyo said “Driven to Perform” is a clear and concrete characterization of the concept behind the Toyo Tires brand.