CHARLOTTE, N.C. (April 30, 2008) — Continental Tire North America Inc. has redesigned its General Tire Web site, www.generaltire.com, as part of its revitalization of the brand's image and product line.
The site's new features include: a landing page with rotating banners that showcase recent ads from the General brand's campaign; user-friendly product links identified by corresponding vehicle icons and divided into categories; and photo galleries, an e-mail newsletter, promotional information and breaking news.
The Web site retains its existing tire selector and dealer locator, tire registration, General Tire University and customer care links.