CHATTANOOGA, Tenn. (March 26, 2008) — Vintage tire dealer Coker Tire Co. Inc. has acquired Phoenix Racing Tires to spearhead the launch of Coker's new Performance Brand division.
President Corky Coker said his firm has kicked off its 50th anniversary year by announcing Phoenix's arrival and soon will be rolling out its national distribution plan for Phoenix, one of the country's leading drag-racing tire brands.
The Phoenix brand, originally marketed by Firestone, gives Coker's portfolio more than 30 new size and compound variations of drag race tires.