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February 07, 2008 01:00 AM

From the ashes: Johnson builds SERI out of remnants of tragedy

Mike McNulty
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    VICKSBURG, Miss.—It was more than just business when Julie Johnson launched Specialty Elastomer Recovery Inc. in 2004. It also was personal. The daughter of recycling pioneer and expert Michael Rouse had watched helplessly as her father struggled to resurrect Rouse Polymerics International Inc. two years after an explosion and blaze destroyed the recycled rubber compounder´s facility in 2002, killing five workers and injuring seven others.

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