CHICAGO (Feb. 6, 2008) — Bridgestone Firestone North American Tire L.L.C. has launched its search for the "2008 Safety Scholars," a contest for teens to create videos highlighting road safety now in its second year.
BFS kicked off the 2008 event at the centennial Chicago Auto Show, where it's the sole tire maker sponsor.
Among the winning teens' work in last year's contest were robots with road rage, Legos and nutcracker dolls with a penchant for text messaging. The 2008 contest now includes a chance for young filmmakers to have their auto safety videos broadcast as a public service commercial.
Three $5,000 college scholarships will be awarded this time around for the most compelling and effective videos that focus on life-saving messages on auto and tire safety, BFS said. The top 10 filmmakers also will receive a set of Bridgestone tires.
Christine Karbowiak, vice president of public affairs for Bridgestone Americas Holding Inc., said the company believes safety education is a priority ·because car crashes claim the lives of more 16- to 21-year-olds than any other cause.
Official rules with complete entry, eligibility and prize details will be available on SafetyScholars.com.