NASHVILLE, Tenn. (Jan. 25, 2008) — Celebrities Alice Cooper and Richard Simmons will star in Bridgestone/Firestone´s first Super Bowl advertisement, due to air during Fox Sports´ Feb. 3 telecast of Super Bowl XLII.
BFS, which also is the halftime show sponsor, said it will air a 30-second spot between the first and second quarters and another one during the third quarter. The tire maker released these descriptions to offer a sneak peek at what viewers can expect to see from the Bridgestone commercials on Super Bowl Sunday:
—"Scream" — More than 20 woodland friends exercise their lungs and count their blessings that a car passing through their home is riding on Bridgestone tires.
—"Unexpected obstacles" — What happens when a fitness icon, a rock legend and an albino snake confront a speeding car equipped with the precision technology of Bridgestone-brand tires? You´ll have to watch Super Bowl XLII to find out, BFS said.
Dallas-based Richards Group Inc. produced the commercials using 6,000 crew hours and 28 animals, BFS said.